East Africa’s biggest entertainment company, Homeboyz, has made yet another power move that is set to change the Kenyan entertainment scene.

The entertainment power house has launched Value Added Talent (VAT), a professional company that will take the mantle in bringing talent buyers and artists together and negotiating contracts that are in the best interests of both parties. Some of the talents already onboard are Kenyan Rugby Sevens coach Benjamin Ayimba and the country’s biggest music acts including Redsan, Nameless, Juliani, Eko Dydda and Wyre to name a few. Whilst VAT is set to fully manage some talent, it will also act as booking agent for other professional artistes, athletes, models, film directors, writers and authors among others.